What Happens Before a Decision is Made?

It sounds deep, doesn’t it?  This refers to a buying decision.  We are bombarded by nearly 10,000 advertising messages a day.  All business owners would like to believe that reputation and word-of-mouth will carry you to where you want to be…successful and profitable!  In the real world, advertising is usually the solution.

Let me ask you this question: if your message was listed on the front page of your local newspaper 20 years ago would that have helped grow your business?  I think that you know the answer to that one.  As the 3rd decade of the 21st century approaches that “newspaper” is now known as Google.

Getting to the front page of this behemoth information source should be the goal of every business owner.  When the public sees your custom website and your commitment to excellence, on their cell phone or desktop then, voila, mission accomplished!  That is what we do at Internet Highway.  It doesn’t matter where you live in the good old USA give us a call today at (702) 655-2468.

What is an SSL Certificate?

Is this some kind of social security paper that we need?  Oh no, it has to do with your website and how it will be viewed on the internet.  First of all, what does SSL stand for?  It is short for Secure Sockets Layer.  It is how small businesses communicate with consumers and share information online about their goods and services.

An SSL certificate protects your site and those who visit it from digital bugs or nasty web creatures.  When an Internet user attempts to send confidential information to a Web server, the user's browser will then access the server's digital certificate and establish the secure connection that you expect.  In the future, if a website does not have one it will display “not secure” in the URL bar at the top of the page. 

You cannot have your business be deemed as less than reliable by Google!  Internet Highway offers a myriad of services to its customers.  Setting up an SSL certificate is just one of them.  Get an optimized website with a viral social network for the price of a cell phone and lunch each day.  Call Internet Highway at (702) 655-2468.

American Made.

What is one of the major headaches in dealing with a major corporation?  You get bicycled from cubical to cubical dealing with people for what seems like hours.  They may be in a phone room in Omaha or one in New Delhi.  Wherever they reside, it seems like the next person you talk to knows less than the previous one.

Wouldn’t it be nice to deal with an owner of the firm every time you have a conversation?  We hope that you also find it comforting that we are located 100% in the United States.  We truly care about small business because we are one ourselves.  It has been that way for 15 years and will continue to be so!

We are Internet Highway…located entirely within the US and dedicated to increasing small business profits through design and optimization of websites as well as social networks that get the right kind of attention.  If you are tired of the red tape and your ineffective website, please call us at Internet Highway located in Las Vegas Nevada.  That number is (702) 655-2468. 

Mr. Wrigley Knew What He Was Talking About.

Legend has it that Phillip Wrigley, when asked why he continued to advertise his famous chewing gum with a big budget, had a classic response.  Allegedly, he said, “Do you see that train rolling down the track?  To keep it going, you have to keep stoking it.  That is why I spend millions to sell nickel chewing gum”.

The theory is simple.  Just when you think everybody knows you, someone will come along and get in front of the public better than you if you don’t stay on top of things.  People who rely on “word of mouth” are destined to get a smaller and smaller piece of the market share.  It does not matter what type of business you own.

The answer is (as it has always been) advertising.  If you don’t toot your own horn someone else will spit in it.  Today’s best ad value is the internet.  It you want to be on the front page of Google with a social network that drives traffic to your website and converts it into sales, call Internet Highway today at (702) 655-2468 - and stay in the fast lane!

Drive Traffic, Get Calls, Make Money.

That sounds like a pretty good combination, doesn’t it?  If you own a business and have a website, what would be better than to get more traffic to your site, prompting more calls about your product or service, and making more money?  It really could be as simple as one, two, three.

The challenge is part one.  How do you drive more traffic to your website?  When you do, how do you convert it into inquiries about your business?  The answer is having a website that is as easy to navigate on a cell phone as it is on a desktop.  And, oh by the way, being on the front page of Google for keywords is rather important as well!

Go to Google and type in the keyword web design with google placement.  You will see that Google recognizes www.internet-highway.com as the #1 naturally listed company in North America.  I don’t see how you could do any better than that!  So, the next step in achieving your own internet dominance in your market is to call Internet Highway at (702) 655-2468.

When Did You Last Use Your Cell Phone?

What time of day is it?  Unless you were asleep the answer was probably about 5 minutes ago.  Now, when was the last time you used your cell phone to look something up?  Not much further back than that, I reckon.  Today, everybody uses their cell phone to seek information.  That means you Google it!

If you are ankle deep in water in your bathroom you Google it don’t you?  If your car breaks down on the road you Google it right?  If the results don’t make it easy to see everything that a business has to offer you move on to the next listing.  That’s the point.  Your website has to look as good on a mobile as it does on a desktop.

Do you want to lose potential customers because you did not spend a little money to have your site redesigned so that everyone sees everything that you offer immediately?  Internet Highway is a pioneer in desktop/mobile website design.  See for yourself by visiting www.internet-highway.com and listening to the 2-minute tutorial.  Then call (702) 655-2468.

When “Local” is NOT Local.

It sounds cryptic, but you can save yourself a lot of time and money by questioning your “sales rep”.  In the world of internet marketing someone will come to your office or call you purporting to be “local”.  Do not take that at face value.  More often than not, they sell you a cheap template website and the work is done overseas.

Even worse, they will try to put you on dozens of social networks that can leave you vulnerable.  Later on, they will call you and charge you to take off the bad reviews they have caused.  A template website is NOT, by any means a custom, optimized website.  The social networks that are most important that YOU control are the only ones on which you need to be.

It honestly takes about two minutes to explain why you need it done right the first time.  There are two ways to achieve that.  Either call (702) 655-2468 and speak to the owner…Mike Lawrence with any and all questions you may have.  You may also visit www.internet-highway.com and watch the video.  We look forward to welcoming you to the family!

Consider Video.

The average internet user has the attention span of a gnat!  We have been programmed to look at something briefly and if it catches our attention we stick with it for a minute.  Most businesses have a website, but how many have an active YouTube video on its front page?  That is an attention getter for sure.

YouTube has a staggering 3 billion views every day!  Think of your videos like mini-websites.  And as a bonus, Google will probably index your content and put those results on the front page of their search results.  The key is, you don’t have to feature a cute cat video to get big-time results as you build rapport with your future customers.

Let’s work together and create a website that features all elements you need to drive quality traffic and convert it into new sales.  At Internet Highway (see the video on www.internet-highway.com) we will build a custom, optimized desktop/mobile website.  It will feature social network marketing as well as YouTube if you wish.  Get started today by calling (702) 655-2468.

Two Kinds of Internet Traffic.

Times have changed dramatically in the second decade of the 21st century.  If you expect your business to thrive on the web you need to change with them.  In the “old days” it was all about keyword placement on Google.  Then Google+ came along and controlled much of what you see on their first page.

Today it is all about having a properly optimized website with a design that is desktop/mobile compatible AND social media.  This drives two types of internet traffic to your site…the search traffic (i.e. 24 hour plumber San Jose) AND social traffic.  Since 60% of all visits are on a mobile device and HALF of those people are just checking their Facebook and Twitter.

Does that make sense?  It takes a truly professional internet marketing company to deliver BOTH types of traffic.  Then, the final piece of the puzzle is to have a website where people can see all of your practice areas easily and call you.  That company has been on the cutting edge of internet marketing since 2005.  Call Internet Highway today for website design and Google placement (by the way, google that term) at (702) 655-2468.

If I Can’t Navigate It, I’m going Somewhere Else.

Say what?  Navigate is a term used for being able to visit an ENTIRE website without a lot of hassle.  As times have changed people have moved away from their desktop computers when searching for something and become reliant on their hand-held mobile devices.  This means that your website had better be “navigable” on a cell phone.

No…it’s not an app.  It isn’t even a “mobile compatible” site as some of the large template providers would have you believe.  The ONLY way to have a website that looks great on a phone and perfect on your desk is to have something revolutionary.  It is something called the “mobile/desktop” website.

Internet Highway has been on the cutting edge of new technology for more than a decade.  A long time ago we decided to market only to small businesses.  We work with attorneys, auto mechanics, plumbers, etc. on their internet marketing.  Discover the future with the new “desktop/mobile” website exclusively from Internet Highway by calling (702) 655-2468.

A Tutorial to Internet Marketing.

Are you sick to death from these robo-calls and so called local sales reps who come to you or call purporting that they are from Google and you have errors on your website?  These individuals have clouded the picture almost beyond recognition.  Internet marketing, please excuse the phrase, has been bastardized by these sales reps.

The answers to your questions about how to be a dominant player in your market on the web are not as complicated as you think.  There are a few steps that when taken by a true SEO internet company will WORK!  Just as you provide a service that works for others you need to find a company to do this job properly, efficiently, and economically.

We invite you to take two of the most important minutes that you will ever spend on marketing your business.  Type on a Google search bar the phrase…website design with Google placement.  You will see that the first naturally listed business is www.internet-highway.com.  Go to the bottom and view the 2-minute video.  Now, pick up the phone and dial (702) 655-2468 and change your internet marketing strategy for the better.

How was 2016 Business-wise?

Was your business up…was it down?  What are your plans for 2017?  A new administration means new challenges for business in America.  We all know that.  Being paranoid about the future is not productive, that’s for sure.  Let’s dig in together and get ready for a productive 2017.  Damn the torpedoes full speed ahead!

Let’s list our options for business promotion.  Direct mail, radio, television (over the air and cable), newspaper, magazines, local flyers, internet, etc.  What was that last one?  Isn’t that national advertising instead of local?  Not really.  If it is done properly with search engine optimization and local google + submission it is just as local as the newspaper.

Let Internet Highway show you how to “localize” your internet marketing with proper keyword optimization.  With blog writing and local blogging that features local community events.  It is all synergistic as you begin to become a trusted member of your community when people seek your goods and/or services.  Call Internet Highway today at (702) 655-2468.

Planning for 2017 on the Web.

The New Year brings a new administration and new business challenges.  The future of your business may depend on properly promoting it.  Word-of-mouth is always your best, of course, but relying only on that can be a death knell.  There is mass-media, which is very expensive and direct mail, which is wholly ineffective.

The answer is right in front of you everyday.  It’s on your phone, on your tablet, on your laptop, and on your desktop.  There is only one internet that everyone uses when they look for goods and services.  And there is only one Google.  If you are dominant on the internet in your market you make more $$$.  It is a simple equation!

One of the most successful internet marketing companies over the past decade is also one of the least expensive.  It is Internet Highway.  At Internet Highway we never “ship our work” overseas.  We keep our prices low because we do not hire a sales force.  When you do business with us you speak to an owner of the company every time.  Call today and gear up for 2017 and beyond at (702) 655-2468 or email us at answers@internet-highway.com.

Social Networking for Attorneys.

Gone are the days when the fanciest website would achieve the most inquiries into your practice.  The public wants to know not just what you do, but who you are.  They also want to read compelling and non-threatening legal blogs that seek to inform them NOT sell them.  All of this and more is a product of consistent Social Network Marketing.

Ask yourself a valuable question.  Let’s say heaven forbid, that you have been slapped with a domestic violence charge.  If you wanted to hire a top criminal attorney would you be more likely to give someone a call who just published a blog on what to do if you encounter a domestic violence charge or one that just has a website saying that they practice that branch of the law?

The answer is obvious.  Credibility is king!  You know what else is king and queen?  That would be fresh content on your website updated all the time.  Attorneys who have great Social Network Marketing have a significant advantage.  To find out how without paying an arm and a leg contact Internet Highway the attorney’s Social Network Marketing expert at (702) 396-0911.

What Does Your Front Door Look Like?

Almost every business has a “front door”.  If you let garbage pile up in front of it or if you left it looking less than a welcoming site do you think that your business would suffer?  Of course it would!  You would not give a second thought to make the look and feel of your business something that people want to come to…not run away from.

So what do you think a website is?  It is your “front door” to nearly everyone on their cell phone and their laptop or desktop.  If you consider it seriously as you should, then you know exactly what you need to make more money.  The website needs to be easily seen and navigated on EVERY size device.  It also needs to include a viral social network that continually reaches out to your potential customers.

All of this may seem terribly expensive.  It doesn’t have to be!  When you find an internet company that knows all of these tools and works ONLY with small businesses you will not only be able to afford all of it, but get a great return on your investment as well.  Internet Highway is and for the last decade has been the answer for small business internet marketing.  Call us today at (702) 655-2468.

Where Have all the SEO’S Gone?

Back in the deep dark ancient history of internet marketing there were hundreds of people who claimed that they could do SEO (Search Engine Optimization) to get your site to the front page of Google.  Pretty much every one of them said “there are no guarantees”.  This is an inexact science that may or may not work after you have paid thousands of dollars for website development and SEO.

Then came Google +.  This was the giant’s attempt to compete with Twitter and Facebook.  When Google discovered they could not do that, they turned their attention to making Google + the deciding factor of who gets to the front page of their search engine.  You will notice “balloons” on the pages of various keyword searches.  Those are the product of being properly submitted to Google +.

Today, only a handful of SEO’S remain.  The ones that are still around from the beginning and middle of the last decade have stood the test of time.  One of those “hen’s teeth” is Internet Highway.  From their domestic offices located in Las Vegas, Nevada they have helped hundreds of people dominate their market on the web for eleven years.  Give them a call today and get “in the picture” at (702) 655-2468.

What is CMS?

In the internet world CMS means Content Management System.  It is a type of website that is sold to 90% of all people in business.  Do you know what it does?  Virtually nothing - that’s what!  It is a website that YOU must manage and go into and make changes, but worst of all it is a “template” which means it does not have SEO.

Now, what is SEO?  That stands for Search Engine Optimization.  It is the difference between having the proper code that the Google search engine visits once per month and not.  IF you have a custom website with proper SEO your chances of dominating your industry in your area are enhanced exponentially.  Would you rather have your site listed on page 3 or page 1?

All of this means that you need to hire a professional website development and SEO firm.  Believe it or not it does NOT have to cost thousands of dollars.  For as little as $799 you may enjoy the benefits of a properly built and optimized website.  The next step is easy.  Take your future on the web seriously and call Internet Highway with 11 years of SEO experience at (702) 396-0911.

Social Media Usage.

If you own a business and think that you don’t need to be involved in social network marketing you may be making a huge mistake.  I’m sure it comes as no surprise that 90% of adults 18-29 use social networking sites.  But, did you realize that among U.S. residents 50-64, TWO-THIRDS of them are on various social sites.  The bottom line is…the Baby Boomers are plugged in!

In the last 10 years that latter figure has gone from about 2% to where it is today…and it’s only going up from there.  People that keep insisting with their eyes wide shut that all they need is a website are simply falling behind their competition.  When you are actively involved in social network marketing you are plugged into the pulse of America.

The challenge is usually…I don’t have time to be a “media mogul”.  No you don’t.  We do.  We are Internet Highway.  Let us do all of the research, all of the creative writing, and all of the blog and other social media postings on your behalf.  Discover how easy and inexpensive it can be.  Call social network marketing expert Internet Highway today at (702) 655-2468.

Bigger is NOT Better.

Don’t kid yourself - this old axiom of bigger is better is not always true.  Take websites for instance.  What do you think the attention span of the average internet user is these days?  Studies show it is about 3 seconds.  That is how much time that you have to impress that individual on their cell phone that you have a message worth paying attention to.

Just ask yourself - do you spend minutes scrolling inches down the pages of a website with which you are not familiar?  The message here is don’t fall in love with yourself.  Photos, history, meaningless text, etc. should be confined to pages within your website, not the homepage itself.  Your friends and family won’t tell you, so you need to hear it from a professional.

Internet Highway Inc. has been designing and optimizing websites for more than a decade all over the United States.  Our clients are mostly attorneys who look at their internet marketing with a jaundiced eye.  Take your web presence seriously and don’t let yourself be lured by a big, bulky web presence.  Call Internet Highway today at (702) 655-2468.

Who Doesn’t Need a Website?

So who among us out there DOES NOT need a website?  There must be people who are wasting their time with a presence on the internet…right?  Are you trying to sell something?  Would you like for people to know who you are for some sort of personal or financial gain?  Do you have a non-profit mission that you are trying to promote?

Word-of-mouth is great, but without a website and social network marketing to back it up you are lost in the wilderness.  And don’t think that just because you have been around for years that your reputation will carry you all the way to the “finish line”.  It might, but it might not.  It is still amazing to see how many people are still ignoring modern technology.

Eighty percent of America is visiting the internet on their cell phones.  Fifty percent of the population on their phones are checking their own social network.  Do you want to be in front of them or not?  If you do then have a website and a social network designed professionally and updated to do exactly that.  Call Internet Highway today at (702) 655-2468 and get started.