Two Types of Traffic.

Northbound and southbound…eastbound and westbound…search and social.  Whoa!  What was that last one?  Oh yes, and it is probably the most important traffic that your business will ever encounter.  On the internet there are two types of traffic Google search and people using social media to find what they are looking for.

If you are in front of both types of traffic you have an advantage over your competitors.  Just as importantly, if the visitor that comes to your website sees what they need quickly and easily they are more likely to call you instead of your competitor.  That is especially true when your business is at the top of the Google search listings.

Google the phrase web design with google placement and notice that www.internet-highway.com is #1 in the nation in the natural listings.  What would you like for your business?  How about more traffic, more phone calls, and more business.  That opportunity is just a phone call away.  Call Internet Highway.  We’ve been around since Google was a pup! (702) 396-0911.

Let Me Look at My Phone.

Can you imagine saying that 25 years ago?  You might have said why are you staring at that device on your counter?  Now you spend half of your life looking at your phone.  Some people are even developing neck problems from leaning down so much.  The time spent on our cell phones is for many different purposes.

One of the primary things we do on our phone these days is “Google stuff”.  Now instead of sitting at our desk and typing something in on a Google search bar we do it on our phone.  We say or type “emergency plumber Kansas City”.  What happens next determines who makes the big money!

If you are on the front page of a search term AND have a website that is easy to navigate on a cell phone you are probably going to get the first phone call.  It really is that simple!  How to make it happen is just as easy.  Google the term web design with Google placement and see that www.internet-highway.com is #1 on Google.  Then call them at (702) 655-2468.

The Quality of Your Clientele.

So many companies think that they have all of the business they can handle.  They think that the volume of their business translates to the bottom line.  While some of that is true, have you considered what the P and L may look like if your average “sale” increased by 20%?  That’s sounds like a pretty good prospect.

It all comes down to highly targeted advertising.  When you have a website and a social network presence your business becomes more credible to everyone that sees it.  Now, instead of just “settling” for the quality of business that you attract you go after more of the high-end customer who does their research before they buy.

That is why the proper web presence is so important today.  If everyone can visit your website on a cell phone and sees your social network you have a much better chance of attracting the “right kind of customer”.  It boils down to quality.  Every business could use more of that!  Call Internet Highway at (702) 655-2468 to discover more about achieving more business quality and watch their 2-minute video at www.internet-highway.com.

When Did You Last Use Your Cell Phone?

What time of day is it?  Unless you were asleep the answer was probably about 5 minutes ago.  Now, when was the last time you used your cell phone to look something up?  Not much further back than that, I reckon.  Today, everybody uses their cell phone to seek information.  That means you Google it!

If you are ankle deep in water in your bathroom you Google it don’t you?  If your car breaks down on the road you Google it right?  If the results don’t make it easy to see everything that a business has to offer you move on to the next listing.  That’s the point.  Your website has to look as good on a mobile as it does on a desktop.

Do you want to lose potential customers because you did not spend a little money to have your site redesigned so that everyone sees everything that you offer immediately?  Internet Highway is a pioneer in desktop/mobile website design.  See for yourself by visiting www.internet-highway.com and listening to the 2-minute tutorial.  Then call (702) 655-2468.

Follow Me…To The Customers.

Remember when social media was just a “postcard” to your friends and relatives to let them know how you were doing?  I mean WAY back at the beginning of the decade!  Today, digital interaction is now the leading tool and one of the most vital ways that a business can utilize to continue to grow.

There are 3 billion internet users on this globe and some of them are your future customers.  Facebook, Twitter, and blogging “invites” those future friends to learn more about your business.  Perhaps more importantly, it also tells them why you have more to offer than someone with just a website.

It is important to have a professional team of people drive traffic through social media.  Hire a team of pros to keep your Facebook, Twitter, and blogs updated and you will be well on your way to making more money.  The social networking team is waiting for your call at Internet Highway.  Discover the now and the future by calling (702) 655-2468.

Brother Can You Spare a Lunch.

You eat every day don’t you?  And you probably have an I-Phone or something similar to it I suspect.  Let me ask you something…if you could enhance your business’ output would you buy a cell phone and buy someone lunch each day?  Well, that’s what it takes to have a dominant presence on the internet!

If you own a small business in this country then you must be spending something to keep it going and growing.  Did you know that the highest quality internet marketing available in the world costs $699 to re-design your website and optimize it?  Then for another $10 a day it will be maintained by a team of people who will drive traffic to it.

Meet Internet Highway.  Better yet, find out how good we really are at the challenging task of Search Engine Optimization.  Type in this keyword on a Google search bar…web design with google placement.  See where you find www.internet-highway.com.  That’s us at the top of the free, natural listings!  Give us a call today at (702) 655-2468.

When “Local” is NOT Local.

It sounds cryptic, but you can save yourself a lot of time and money by questioning your “sales rep”.  In the world of internet marketing someone will come to your office or call you purporting to be “local”.  Do not take that at face value.  More often than not, they sell you a cheap template website and the work is done overseas.

Even worse, they will try to put you on dozens of social networks that can leave you vulnerable.  Later on, they will call you and charge you to take off the bad reviews they have caused.  A template website is NOT, by any means a custom, optimized website.  The social networks that are most important that YOU control are the only ones on which you need to be.

It honestly takes about two minutes to explain why you need it done right the first time.  There are two ways to achieve that.  Either call (702) 655-2468 and speak to the owner…Mike Lawrence with any and all questions you may have.  You may also visit www.internet-highway.com and watch the video.  We look forward to welcoming you to the family!

Two Kinds of Internet Traffic.

Times have changed dramatically in the second decade of the 21st century.  If you expect your business to thrive on the web you need to change with them.  In the “old days” it was all about keyword placement on Google.  Then Google+ came along and controlled much of what you see on their first page.

Today it is all about having a properly optimized website with a design that is desktop/mobile compatible AND social media.  This drives two types of internet traffic to your site…the search traffic (i.e. 24 hour plumber San Jose) AND social traffic.  Since 60% of all visits are on a mobile device and HALF of those people are just checking their Facebook and Twitter.

Does that make sense?  It takes a truly professional internet marketing company to deliver BOTH types of traffic.  Then, the final piece of the puzzle is to have a website where people can see all of your practice areas easily and call you.  That company has been on the cutting edge of internet marketing since 2005.  Call Internet Highway today for website design and Google placement (by the way, google that term) at (702) 655-2468.

If I Can’t Navigate It, I’m going Somewhere Else.

Say what?  Navigate is a term used for being able to visit an ENTIRE website without a lot of hassle.  As times have changed people have moved away from their desktop computers when searching for something and become reliant on their hand-held mobile devices.  This means that your website had better be “navigable” on a cell phone.

No…it’s not an app.  It isn’t even a “mobile compatible” site as some of the large template providers would have you believe.  The ONLY way to have a website that looks great on a phone and perfect on your desk is to have something revolutionary.  It is something called the “mobile/desktop” website.

Internet Highway has been on the cutting edge of new technology for more than a decade.  A long time ago we decided to market only to small businesses.  We work with attorneys, auto mechanics, plumbers, etc. on their internet marketing.  Discover the future with the new “desktop/mobile” website exclusively from Internet Highway by calling (702) 655-2468.

Get on the Highway in 2017.

Do you know of any highway that everyone is traveling?  Even if you live in a busy metropolitan area not all Americans are moving along the highways of your fair city.  There is one highway that nearly everyone is traveling.  When they move along this thoroughfare they are usually looking for something.  It is the internet highway, of course.

If your house is not located along that busy “road” you will be missed…or worse, ignored.  How can a business thrive in 2017 without a strong internet presence?  That includes a custom desktop/mobile website that can be navigated on all cell phones and a strong social network to drive traffic to your “front door”.

Your business may survive without a strong website, but it is unlikely to thrive.  The answer is easy and NOT expensive.  Some businesses spend tens of thousands of dollars on a website and thousands a month on social marketing.  Would you like to invest the price of a cell phone and $10 a day for everything that you need?  Well then, start the New Year right by calling Internet Highway at (702) 655-2468.

How was 2016 Business-wise?

Was your business up…was it down?  What are your plans for 2017?  A new administration means new challenges for business in America.  We all know that.  Being paranoid about the future is not productive, that’s for sure.  Let’s dig in together and get ready for a productive 2017.  Damn the torpedoes full speed ahead!

Let’s list our options for business promotion.  Direct mail, radio, television (over the air and cable), newspaper, magazines, local flyers, internet, etc.  What was that last one?  Isn’t that national advertising instead of local?  Not really.  If it is done properly with search engine optimization and local google + submission it is just as local as the newspaper.

Let Internet Highway show you how to “localize” your internet marketing with proper keyword optimization.  With blog writing and local blogging that features local community events.  It is all synergistic as you begin to become a trusted member of your community when people seek your goods and/or services.  Call Internet Highway today at (702) 655-2468.

Planning for 2017 on the Web.

The New Year brings a new administration and new business challenges.  The future of your business may depend on properly promoting it.  Word-of-mouth is always your best, of course, but relying only on that can be a death knell.  There is mass-media, which is very expensive and direct mail, which is wholly ineffective.

The answer is right in front of you everyday.  It’s on your phone, on your tablet, on your laptop, and on your desktop.  There is only one internet that everyone uses when they look for goods and services.  And there is only one Google.  If you are dominant on the internet in your market you make more $$$.  It is a simple equation!

One of the most successful internet marketing companies over the past decade is also one of the least expensive.  It is Internet Highway.  At Internet Highway we never “ship our work” overseas.  We keep our prices low because we do not hire a sales force.  When you do business with us you speak to an owner of the company every time.  Call today and gear up for 2017 and beyond at (702) 655-2468 or email us at answers@internet-highway.com.

Social Networking for Attorneys.

Gone are the days when the fanciest website would achieve the most inquiries into your practice.  The public wants to know not just what you do, but who you are.  They also want to read compelling and non-threatening legal blogs that seek to inform them NOT sell them.  All of this and more is a product of consistent Social Network Marketing.

Ask yourself a valuable question.  Let’s say heaven forbid, that you have been slapped with a domestic violence charge.  If you wanted to hire a top criminal attorney would you be more likely to give someone a call who just published a blog on what to do if you encounter a domestic violence charge or one that just has a website saying that they practice that branch of the law?

The answer is obvious.  Credibility is king!  You know what else is king and queen?  That would be fresh content on your website updated all the time.  Attorneys who have great Social Network Marketing have a significant advantage.  To find out how without paying an arm and a leg contact Internet Highway the attorney’s Social Network Marketing expert at (702) 396-0911.

Where Should Your Ad Dollars Go?

How to properly promote your business is as important as keeping it open.  Where you put your ad dollars will often determine its future success or demise.  Most businesses in this country rely solely on word-of-mouth.  Remember this…good will is ALWAYS your most important source of getting the word out to potential new customers, but the most successful companies would never just rely on that.

There is radio…too fragmented who is listening to what at a given moment?  Television…expensive and with cable and DVR who watches commercials these days.  Print…still has some value, but so do horses and buggies especially as it pertains to the Yellow Pages…seriously?  The internet…there is only ONE world wide web and Google is the dominant player.

Doesn’t it seem logical that most people will consult the web when researching and making buying decisions?  And now, these days 80% of those people are on their mobile devices so they may be in their cars ready to make a buying decision when they see your website.  Having a great web presence is simply essential.  To achieve this, call Internet Highway today at (702) 655-2468.

Why Should a Business Blog?

Blogging is NOT an exercise in self-gratification.  At least it shouldn’t be.  A good blog presents your business and its products in the light that you want it to be seen.  When you blog properly and combine your company’s blog with one devoted to the community you have a powerful combination.  Not only does it update your content, but it also ties you into interesting events that the public cares about.

What constitutes a good blog?  On one hand, people think that it is an easy task that can be done by anyone.  A great blog is much more.  It is concise, informative, maybe even humorous.  If it is too long you have lost most of the potential readers.  If it doesn’t entertain and/or inform it won’t be taken seriously.  Make no mistake…great blogging is an art.

That is why blogging effectively is NOT a DIY job.  You should align yourself with a company that does this task and other social networking for a living.  It will save you money and credibility in the end.  See for yourself the work being done by the veteran company www.internet-highway.com.  Visit the website www.kenwagnerlaw.com to see great social network marketing at an affordable price then give us a call to see what we can do for you at (702) 655-2468.

What Does Your Front Door Look Like?

Almost every business has a “front door”.  If you let garbage pile up in front of it or if you left it looking less than a welcoming site do you think that your business would suffer?  Of course it would!  You would not give a second thought to make the look and feel of your business something that people want to come to…not run away from.

So what do you think a website is?  It is your “front door” to nearly everyone on their cell phone and their laptop or desktop.  If you consider it seriously as you should, then you know exactly what you need to make more money.  The website needs to be easily seen and navigated on EVERY size device.  It also needs to include a viral social network that continually reaches out to your potential customers.

All of this may seem terribly expensive.  It doesn’t have to be!  When you find an internet company that knows all of these tools and works ONLY with small businesses you will not only be able to afford all of it, but get a great return on your investment as well.  Internet Highway is and for the last decade has been the answer for small business internet marketing.  Call us today at (702) 655-2468.

Where Have all the SEO’S Gone?

Back in the deep dark ancient history of internet marketing there were hundreds of people who claimed that they could do SEO (Search Engine Optimization) to get your site to the front page of Google.  Pretty much every one of them said “there are no guarantees”.  This is an inexact science that may or may not work after you have paid thousands of dollars for website development and SEO.

Then came Google +.  This was the giant’s attempt to compete with Twitter and Facebook.  When Google discovered they could not do that, they turned their attention to making Google + the deciding factor of who gets to the front page of their search engine.  You will notice “balloons” on the pages of various keyword searches.  Those are the product of being properly submitted to Google +.

Today, only a handful of SEO’S remain.  The ones that are still around from the beginning and middle of the last decade have stood the test of time.  One of those “hen’s teeth” is Internet Highway.  From their domestic offices located in Las Vegas, Nevada they have helped hundreds of people dominate their market on the web for eleven years.  Give them a call today and get “in the picture” at (702) 655-2468.

What is CMS?

In the internet world CMS means Content Management System.  It is a type of website that is sold to 90% of all people in business.  Do you know what it does?  Virtually nothing - that’s what!  It is a website that YOU must manage and go into and make changes, but worst of all it is a “template” which means it does not have SEO.

Now, what is SEO?  That stands for Search Engine Optimization.  It is the difference between having the proper code that the Google search engine visits once per month and not.  IF you have a custom website with proper SEO your chances of dominating your industry in your area are enhanced exponentially.  Would you rather have your site listed on page 3 or page 1?

All of this means that you need to hire a professional website development and SEO firm.  Believe it or not it does NOT have to cost thousands of dollars.  For as little as $799 you may enjoy the benefits of a properly built and optimized website.  The next step is easy.  Take your future on the web seriously and call Internet Highway with 11 years of SEO experience at (702) 396-0911.

Social Media Usage.

If you own a business and think that you don’t need to be involved in social network marketing you may be making a huge mistake.  I’m sure it comes as no surprise that 90% of adults 18-29 use social networking sites.  But, did you realize that among U.S. residents 50-64, TWO-THIRDS of them are on various social sites.  The bottom line is…the Baby Boomers are plugged in!

In the last 10 years that latter figure has gone from about 2% to where it is today…and it’s only going up from there.  People that keep insisting with their eyes wide shut that all they need is a website are simply falling behind their competition.  When you are actively involved in social network marketing you are plugged into the pulse of America.

The challenge is usually…I don’t have time to be a “media mogul”.  No you don’t.  We do.  We are Internet Highway.  Let us do all of the research, all of the creative writing, and all of the blog and other social media postings on your behalf.  Discover how easy and inexpensive it can be.  Call social network marketing expert Internet Highway today at (702) 655-2468.

Bigger is NOT Better.

Don’t kid yourself - this old axiom of bigger is better is not always true.  Take websites for instance.  What do you think the attention span of the average internet user is these days?  Studies show it is about 3 seconds.  That is how much time that you have to impress that individual on their cell phone that you have a message worth paying attention to.

Just ask yourself - do you spend minutes scrolling inches down the pages of a website with which you are not familiar?  The message here is don’t fall in love with yourself.  Photos, history, meaningless text, etc. should be confined to pages within your website, not the homepage itself.  Your friends and family won’t tell you, so you need to hear it from a professional.

Internet Highway Inc. has been designing and optimizing websites for more than a decade all over the United States.  Our clients are mostly attorneys who look at their internet marketing with a jaundiced eye.  Take your web presence seriously and don’t let yourself be lured by a big, bulky web presence.  Call Internet Highway today at (702) 655-2468.