Legend has it that Phillip Wrigley, when asked why he continued to advertise his famous chewing gum with a big budget, had a classic response. Allegedly, he said, “Do you see that train rolling down the track? To keep it going, you have to keep stoking it. That is why I spend millions to sell nickel chewing gum”.
The theory is simple. Just when you think everybody knows you, someone will come along and get in front of the public better than you if you don’t stay on top of things. People who rely on “word of mouth” are destined to get a smaller and smaller piece of the market share. It does not matter what type of business you own.
The answer is (as it has always been) advertising. If you don’t toot your own horn someone else will spit in it. Today’s best ad value is the internet. It you want to be on the front page of Google with a social network that drives traffic to your website and converts it into sales, call Internet Highway today at (702) 655-2468 - and stay in the fast lane!
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