There are 2 1/2 billion searches on You Tube every day. Not everyone is looking for a funny song or a talented cat. Many searches are done by people who want more information on a particular company.
If you have videos that are optimized for front page placement on You Tube people will see your work and have greater trust in what you do. Just having your website on the front page of Google may not be enough. Remember that You Tube is owned by Google and for logical reasons it is given preference.
Maybe you provide a valuable service such as plumbing, dentistry, or lawyering. Would you hire someone whose work you can see or someone who just has a static website with information? The combination of the two is devastating.
Do not discount the power of You Tube when you consider your internet marketing. There is a big difference between being on the front page of a search term on Google such as bankruptcy lawyer Minneapolis and being there with your video when someone types that phrase into a You Tube search bar.
Notice how seamless it is on your browser to go from Google search to You Tube. It did not used to be that way until Google bought You Tube.
If you want to dominate You Tube contact Internet Highway at (866) 782-6123.
Mike Lawrence
(866) 782-6123
www.internet-highway.com
Friday, May 31, 2013
Saturday, March 23, 2013
An exclusive agreement with your internet provider is a must.
When you develop a relationship with a web designer and SEO company how do you know that they are not selling the same service to your competitors? The truth is nearly all of them are working for others in your area of expertise in the same market.
Ask yourself one important question. If my goal is to have a great website that is on the front page of Google, Yahoo, and Bing in the free, natrural listings then how can my provider guarantee me this when he is working for someone else with whom I compete? There are only 10 spots in the free listings on the front page of a search engine. How can any internet company serve two masters in the exact same field in the same market area?
There are many companies that purport themselves to be the internet company for lawyers, or the one for dentists, or perhaps the best fit for plumbers. Most, if not all of these companies have no compunction about signing up several different clients from a single market. If you suspect that the company with whom you are about to do business spends more on marketing than tech...be very afraid.
If you are looking for an exclusive internet marketing relationship with guarantees in writing then contact www.internet-highway.com at (866) 782-6123. You wouldn't share your trade secrets with your direct competitors. Why share your internet placement and social network marketing techniques as well?
Ask yourself one important question. If my goal is to have a great website that is on the front page of Google, Yahoo, and Bing in the free, natrural listings then how can my provider guarantee me this when he is working for someone else with whom I compete? There are only 10 spots in the free listings on the front page of a search engine. How can any internet company serve two masters in the exact same field in the same market area?
There are many companies that purport themselves to be the internet company for lawyers, or the one for dentists, or perhaps the best fit for plumbers. Most, if not all of these companies have no compunction about signing up several different clients from a single market. If you suspect that the company with whom you are about to do business spends more on marketing than tech...be very afraid.
If you are looking for an exclusive internet marketing relationship with guarantees in writing then contact www.internet-highway.com at (866) 782-6123. You wouldn't share your trade secrets with your direct competitors. Why share your internet placement and social network marketing techniques as well?
Thursday, February 7, 2013
Google Is A Tool Every Business Should Use
First page Google placement is not all that matters these days. As time goes by and Google becomes more and more powerful there are other things that you must be aware of if you want to have a dominant internet presence.
Google owns YouTube. If you are on the front page of a search term on Google, but you are not optimized for YouTube on a similar term you are behind the curve. If you have videos they need to be optimized just like your website. Since there are over 2 billion searches a day on YouTube people want to see and hear what you have to offer as well.
Google controls Google+ which is a relatively new competitor of Facebook and Twitter. If you concentrate on your Google+ activity you have a better opportunity to be favored by Google on search results. Having your photo next to your listing on Google is important. This is called a thumbnail. Make sure you take advantage of every thumbnail placement that you can on Google.
Google has its own blogging tool as well. If you use the Google blogger to send out your information to the bloggosphere you may be treated as a relavant listing on the front page of that topic. On a Google search bar type in the phrase Big Rig Safety St Louis. You will notice that the number one natural listing on that term is a blog not a website.
Google remains the king of the internet world and every tool available to you should be used by your internet company.
All of Google's products are important! If your provider is not taking advantage of any and all of them you owe it to yourself to find someone who does. Find a full service internet placement firm. Please give Internet Highway a call at (866) 782-6123.
Mike Lawrence
(866) 782-6123
www.internet-highway.com
Google owns YouTube. If you are on the front page of a search term on Google, but you are not optimized for YouTube on a similar term you are behind the curve. If you have videos they need to be optimized just like your website. Since there are over 2 billion searches a day on YouTube people want to see and hear what you have to offer as well.
Google controls Google+ which is a relatively new competitor of Facebook and Twitter. If you concentrate on your Google+ activity you have a better opportunity to be favored by Google on search results. Having your photo next to your listing on Google is important. This is called a thumbnail. Make sure you take advantage of every thumbnail placement that you can on Google.
Google has its own blogging tool as well. If you use the Google blogger to send out your information to the bloggosphere you may be treated as a relavant listing on the front page of that topic. On a Google search bar type in the phrase Big Rig Safety St Louis. You will notice that the number one natural listing on that term is a blog not a website.
Google remains the king of the internet world and every tool available to you should be used by your internet company.
All of Google's products are important! If your provider is not taking advantage of any and all of them you owe it to yourself to find someone who does. Find a full service internet placement firm. Please give Internet Highway a call at (866) 782-6123.
Mike Lawrence
(866) 782-6123
www.internet-highway.com
Friday, December 7, 2012
Social Network Marketing For Attorneys
It is a subject on the minds of lawfirms both large and small. Does having a social network marketing presence make a difference. People of all ages are responding to Tweets and reading blogs these days. As a matter of fact the Vatican recently announced that the Pope will have a social network.
The value of being viral in the years to come seems logical. This is the second decade of the 21st century way to reach out to a multitude of people all at once and let them know why they should do business with you. Most business owners have gone to after-hours mixers and joined fraternal organizations to "network" with people who may one day need their services. Now you can do it without leaving your office.
The easy part is being there. If you are there (in the virtual world) people will find you and give you credibility that you cannot get with just a website. The hard part is populating or keeping your network updated so that people are informed and/or entertained EVERY TIME they go to your website. Virtually every study that has been done indicates that websites with current social networks get more visits and have more time spent on them than those that do not.
At www.internet-highway.com we take care of the hard part and do of the creative writing and social updates for you. All you have to do is check the blogs that we send you to approve the content. Most importantly the network that we create is secure so that no one can invade your space and say anything negative about you on your own social network. Contact www.internet-highway.com at (866) 782-6123 or email mike@internet-highway.com for details about social network marketing for attorneys.
The value of being viral in the years to come seems logical. This is the second decade of the 21st century way to reach out to a multitude of people all at once and let them know why they should do business with you. Most business owners have gone to after-hours mixers and joined fraternal organizations to "network" with people who may one day need their services. Now you can do it without leaving your office.
The easy part is being there. If you are there (in the virtual world) people will find you and give you credibility that you cannot get with just a website. The hard part is populating or keeping your network updated so that people are informed and/or entertained EVERY TIME they go to your website. Virtually every study that has been done indicates that websites with current social networks get more visits and have more time spent on them than those that do not.
At www.internet-highway.com we take care of the hard part and do of the creative writing and social updates for you. All you have to do is check the blogs that we send you to approve the content. Most importantly the network that we create is secure so that no one can invade your space and say anything negative about you on your own social network. Contact www.internet-highway.com at (866) 782-6123 or email mike@internet-highway.com for details about social network marketing for attorneys.
Tuesday, October 16, 2012
Go Viral!
Social network marketing is the new buzz term of the internet. Being "viral" and communicating with your potential customers via facebook, twitter, google+ and relevant blogs is now as important as having your website on the front page of search engines.
Very few people have the hours each week that it takes to keep a social network strong and viable. Internet-Highway will create AND manage a social network for a very attractive monthly fee. This includes updating facebook, twitter, and google+ two or three times a week. Perhaps the most important part of your "viral" presence is writing multi-paragraph blogs which our creative writers do at least twice per month.
A quality, informative blog puts you ahead of the competition when it comes to areas of expertise in your field.
No one knows what the future of social networking will entail. That is why you need a company of creative writers who live in this world every day. We at www.internet-highway.com will make sure that your latest updates, tweets, and blogs are relevant. Best of all, we optimize our blogs with keyword rich content and use a blogging tool owned by Google to ensure the maximum placement of your blogs on Google.
For more information about creating and managing a social network with little effort on your part call www.internet-highway.com at (866) 782-6123. Keeping up with the ever-changing internet is the job of a professional. Don't try to do it by yourself.
Very few people have the hours each week that it takes to keep a social network strong and viable. Internet-Highway will create AND manage a social network for a very attractive monthly fee. This includes updating facebook, twitter, and google+ two or three times a week. Perhaps the most important part of your "viral" presence is writing multi-paragraph blogs which our creative writers do at least twice per month.
A quality, informative blog puts you ahead of the competition when it comes to areas of expertise in your field.
No one knows what the future of social networking will entail. That is why you need a company of creative writers who live in this world every day. We at www.internet-highway.com will make sure that your latest updates, tweets, and blogs are relevant. Best of all, we optimize our blogs with keyword rich content and use a blogging tool owned by Google to ensure the maximum placement of your blogs on Google.
For more information about creating and managing a social network with little effort on your part call www.internet-highway.com at (866) 782-6123. Keeping up with the ever-changing internet is the job of a professional. Don't try to do it by yourself.
Tuesday, April 24, 2012
Steps to Gaining More Facebook Business Page "Likes"
Many Facebook business page operators wonder every day how to get more likes. In actuality, just dedicate a few minutes each day to your page and it can make a world of difference.
Below are some methods for gaining more Facebook likes today!
Below are some methods for gaining more Facebook likes today!
- Share your Facebook business page with your friends and tell them to like your page.
- Offer incentives for people “Liking” your page. An example would be special Facebook fan only discounts, running a Facebook business page contest and giving away products is a great way to get people engaged. Your fans may then want to share what you have to offer to their friends, thus getting more likes!
- Adding the like box button to your website is a given. This allows visitors to your website to easily be connected to your social media where they may not have known your company was even on Facebook before.
- Add a link to your Facebook business page at the end of your YouTube videos.
- Add a link to your Facebook business page to your email signature. This ensures that anyone who receives and email from you is made aware you company has a page.
- Post quality content daily to your Facebook business page. This keeps readers engaged and it will keep your business fresh on their mind.
Tuesday, April 17, 2012
Traditional Media vs. Social Media
The biggest difference between social media and traditional media is that you can participate directly with the public, and carry on real conversations with them. You can run promotions and provide quality information on a range of topics related to what you offer. In this way, people can be exposed to your message or product in the pursuit of their own interests!
You can also become a specialist on a specific subject by using social media. When people feel that they can come to you as a beneficial source of information they are much more inclined to research and try whatever product it is that your offering.
Social media is improving the efficiency of communication and is already a vital component in many activities. If you have something to say, don’t be silenced by the cost of broadcasting with traditional media. Anyone with an internet connection and a computer can amplify their message on a scale that would have been inconceivable just a handful of years ago.
You can also become a specialist on a specific subject by using social media. When people feel that they can come to you as a beneficial source of information they are much more inclined to research and try whatever product it is that your offering.
Social media is improving the efficiency of communication and is already a vital component in many activities. If you have something to say, don’t be silenced by the cost of broadcasting with traditional media. Anyone with an internet connection and a computer can amplify their message on a scale that would have been inconceivable just a handful of years ago.
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